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🔍 Technology and software
🏢 Company: Course Hero👥 251-500🫂 Last layoff almost 2 years agoEducationEdTechE-Learning
- Proven track record of creating and executing GTM plans for product launches.
- Bachelor’s or Master’s Degree in marketing, advertising, or related field.
- At least 8+ years of experience in a marketing role, with 3 years in product marketing.
- Subject matter expertise in products and industry.
- Experience with B2C products required; B2B experience preferred.
- Ability to solve complex problems and make informed decisions.
- Experience as a team manager, with geographically dispersed team management a plus.
- Excellent written and verbal communication skills in English.
- Strong teamwork and interpersonal skills.
- Excellent project management and organizational skills.
- Conduct market research and competitor analysis to drive product awareness.
- Develop compelling product positioning and messaging frameworks.
- Lead go-to-market planning and execution for product launches.
- Collaborate with Product and Marketing leadership on the product roadmap.
- Define marketing support levels for products and criteria for support tiers.
- Support Lifecycle Marketing team on channel definitions.
- Manage product-themed landing pages focusing on messaging and SEO.
- Define target customer segments and tailor marketing strategies.
- Establish key metrics and measure the success of campaigns.
LeadershipProject ManagementData AnalysisSEOMarket Research
Posted about 16 hours ago
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