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Marketing Manager

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πŸ’Ž Seniority level: Manager, 5+ years

πŸ“ Location: United States

πŸ’Έ Salary: 75000.0 - 100000.0 USD per year

πŸ” Industry: SaaS

🏒 Company: TextUsπŸ‘₯ 51-100πŸ’° $22,000,000 about 3 years agoSales AutomationSMSSalesVoIPTelecommunications

πŸ—£οΈ Languages: English

⏳ Experience: 5+ years

πŸͺ„ Skills: Project ManagementData AnalysisContent creationDigital Marketing

Requirements:
  • 5+ years of B2B marketing experience, preferably within a SaaS environment.
  • Strong ability to work cross-functionally and execute product GTM motions.
  • Data obsession for optimizing campaigns and tactics.
  • Experience managing customer engagement initiatives.
  • Familiarity with B2B social media channels.
  • Ability to analyze and collect reviews to meet KPI metrics.
  • Understanding of partner/co-marketing tactics and relationship-building.
  • Strong project management skills to balance multiple projects.
Responsibilities:
  • Support & execute product go-to-market plans including launch strategies and messaging.
  • Manage social media channels, creating content that drives brand awareness.
  • Lead customer engagement initiatives like newsletters and webinars.
  • Oversee review and reputation management strategies.
  • Support partnership and referral programs by creating co-marketing materials.
  • Plan and execute integrated marketing campaigns.
  • Collaborate with internal teams for consistent messaging.
  • Analyze campaign performance and provide optimization insights.
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