Senior Partner Marketing Manager

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Requirements:

• Partner Marketing Experience: Proven track record of developing and collaboratively executing successful partner marketing programs, preferably with channel partners.
• Content Creation Familiarity: Understanding of channel partner marketing needs and ability to tailor messaging and content.
• Self-Starter: Ability to adapt to a fast-paced, dynamic environment and take initiative and ownership.
• Strong Communication and Interpersonal Skills: Excellent verbal and written communication skills.
• Strong Prioritization Skills: Ability to balance multiple initiatives and make strategic decisions.

Responsibilities:

• Develop and execute comprehensive channel partner marketing strategies for channel partners.
• Define bill of materials (BOM) for partners related to Fivetran GTM launches and campaigns and deliver BOM by repurposing foundational materials.
• Ensure joint materials for every stage of the funnel are available for partners.
• Work with the Partner Programs team to upload materials into the Fivetran Partner Portal.
• Collaborate with Fivetran Partner Development Managers and Partner Area Managers to bring bespoke partner solutions to market.
• Evolve channel marketing communications strategy and ensure alignment with Partner Programs team.
• Build and maintain strong relationships with marketing teams within key partners.
• Collaborate and communicate effectively with external partners and internal cross-functional teams.
• Track and measure partner marketing performance, providing insights for optimization.
• Stay up-to-date on industry trends, competitor activities, and partner landscape.