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Product Marketing Manager

Posted 2024-11-13

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💎 Seniority level: Manager, 3-5 years

📍 Location: USA

🔍 Industry: Healthcare

🏢 Company: Lantern Care

⏳ Experience: 3-5 years

🪄 Skills: LeadershipProject ManagementData AnalysisProduct ManagementCross-functional Team LeadershipData analysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Requirements:
  • Preferred: Professional Training in your career with a top-tier consultancy firm.
  • Preferred: Background in healthcare.
  • 3-5 years of experience in product marketing, ideally in a high-growth environment.
  • Demonstrated ability to use data to tell compelling, results-driven stories.
  • Excellent writing skills, with the ability to pair impactful language with effective visuals.
  • Strong listening skills to translate high-level conversations into clear, actionable takeaways.
  • Proven ability to work cross-functionally and collaboratively.
  • Familiarity with established product marketing practices and ability to bring best practices to Lantern.
  • Exceptional attention to detail and ability to consistently meet deadlines.
  • Genuine curiosity about business dynamics and a passion for healthcare.
  • A resourceful, 'find a way' attitude with a team-player mentality.
  • Experience in startup environments or fast-paced, rapidly scaling organizations is a plus.
Responsibilities:
  • Create sales enablement collateral that drives results—including presentations, one-pagers, case studies, customer testimonials, demos, and talk tracks—that increase win rates and reduce deal cycles.
  • Ability to research and analyze complex issues related to GTM, product architecture, and our target market.
  • Develop and implement scalable processes for product launches, ensuring consistency and high impact across the organization.
  • Establish and communicate deep expertise in our product suite and target market, empowering cross-functional teams with relevant insights.
  • Influence the product roadmap by analyzing market trends, gathering feedback from clients, partners, and members, and identifying opportunities for growth and innovation.
  • Consistently update and evolve materials to ensure accurate messaging, data, and point-of-view; maintain strict quality standards for all public-facing content.
  • Support the sales enablement team in developing and executing training and certification programs.
  • Influence tool selection and process design to scale product marketing efforts effectively.
  • Scale the product marketing function at Lantern as a key driver in our growth strategy.
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