Product Marketing Manager

Posted 25 days agoViewed

💎 Seniority level: Manager, 3+ years

📍 Location: US

💸 Salary: 80000.0 - 110000.0 USD per year

🔍 Industry: Security

🏢 Company: Synack👥 251-500💰 Secondary Market over 4 years agoArtificial Intelligence (AI)Security Cyber Security Network Security

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisProduct AnalyticsContent creationCommunication SkillsAnalytical SkillsWritten communicationCross-functional collaborationSales experienceMarket ResearchMarketingCustomer Success

Requirements:

Bachelor’s degree; MBA is a plus
3+ years of B2B product marketing experience
Expertise at understanding customers and their needs and developing crisp content that resonates with target audiences
An analytical mindset with the ability to understand and simplify complex concepts
Strong leadership skills that encourage teams to align to drive maximum market impact
Stellar interpersonal and writing skills with a high attention to detail
Cross-functional collaboration skills, with the ability to build consensus and drive alignment across different groups
Highly creative energy with a drive for innovation
A passion to be great at what you do and enjoy doing it

Responsibilities:

Leading the strategy, positioning, go-to-market, and voice for your product.
Defining positioning and messaging that differentiates Synack’s capabilities and products in the security industry.
Leading the pricing, packaging, and go-to-market programs.
Setting the campaign strategy for Synack products and key markets; identifying the key messages for customer segments and building compelling content.
Tracking market news, trade shows, and competitive intelligence.
Researching, analyzing, and summarizing market requirements.
Digging into product data with Customer Success, Sales Ops, Finance and other teams to understand product adoption and revenue growth opportunities.
Working with customers to understand pain points related to the product and advocate for new features and solutions.
Working with Corporate Communications to write and create marketing material.
Developing sales tools that support our selling process and communicate the value proposition of our portfolio to the team. Training and preparing the Sales team.

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