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Head of Marketing

Posted 2024-10-21

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💎 Seniority level: Lead, 3+ years

🔍 Industry: Crypto

🏢 Company: Socket

🗣️ Languages: English

⏳ Experience: 3+ years

Requirements:
  • Previous experience leading communications and marketing efforts for a crypto project, preferably in rollups or projects in the modular ecosystem.
  • 3+ years of experience leading marketing in leading crypto projects.
  • Strong understanding of marketing channels and tactics, especially in the web3 industry with expertise in strategies for growth.
  • Excellent communication and writing skills in English, with experience in creating marketing collateral.
  • Strong project management skills, ability to manage multiple projects simultaneously.
  • Exceptional leadership skills to inspire and motivate a team, strong decision-making and problem-solving abilities.
  • Sufficient technical understanding to effectively communicate value propositions and products.
  • Sufficient industry knowledge to identify brand positioning and collaboration opportunities.
  • Highly autonomous and intrinsically motivated, capable of making responsible decisions.
Responsibilities:
  • Manage all communications and brand building activities.
  • Build Socket’s strategic positioning and drive narrative in the market.
  • Build and expand distribution channels for Socket including events, social media, KOLs, media & more.
  • Educate the broader space regarding chain abstraction & how Socket enables it.
  • Build and manage a content production machine and collaborate with internal and external stakeholders to ensure high quality pieces are consistently released on Socket’s owned channels.
  • Position leadership and team members for high external visibility at conferences, podcasts, Twitter spaces and through content.
  • Nurture relationships with major relevant news outlet, podcast, youtube channels, twitter KOLs and other mediums relevant to Socket.
  • Build and manage an efficient and lean team to ensure marketing operations are reliably conducted.
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