Head of Marketing

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Requirements:

• Previous experience building and scaling Marketing functions in early-stage B2B SaaS.
• Experience in a marketing leadership role in fast growth B2B SaaS startup, ideally having seen the $5-20m ARR journey.
• Strong B2B SaaS Demand Generation and Partner Marketing experience, preferably in the data management space.
• Strong strategic mindset and ability to develop and execute complex demand generation strategies.
• Proven success in managing ABM programs.
• Experience hiring, managing, training and developing high performing marketing teams.

Responsibilities:

• Set and build out Marketing strategy, playbook, and team structure for CluedIn.
• Develop and implement ABM and demand generation strategies aligned with business objectives.
• Drive event marketing initiatives to generate leads.
• Lead integrated marketing campaigns across multiple channels.
• Partner with Sales teams for alignment on demand generation efforts.
• Utilize data-driven insights to optimize campaign performance.
• Strengthen CluedIn’s presence as a thought leader in data management through various initiatives.