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Head of Marketing

Posted 21 days agoViewed

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💎 Seniority level: Senior, Proven experience in senior marketing roles

📍 Location: UK and EU

🔍 Industry: Technology services

🏢 Company: The Dot Collective👥 11-50Cloud ComputingAnalyticsInformation Technology

🗣️ Languages: English

⏳ Experience: Proven experience in senior marketing roles

🪄 Skills: Adobe Creative SuiteData AnalysisContent creationSEODigital MarketingCRMWordPress

Requirements:
  • Proven experience in senior marketing roles, preferably in technology services.
  • Good understanding of data and cloud vendor ecosystems.
  • Expertise in brand development, content creation, and design (e.g., Adobe Creative Suite).
  • Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
  • Proficiency in marketing automation and CRM tools (preferably Hubspot).
  • Excellent written and verbal communication skills.
  • Familiarity with account-based marketing strategies.
  • Experience in public and media relations initiatives.
  • Analytical mindset for data interpretation and decision-making.
  • Proven track record in organizing successful marketing campaigns and events.
  • Experience with WordPress.
  • Bachelor's degree in Marketing, Communications, or related field.
Responsibilities:
  • Evolve and strengthen the company's brand identity and messaging strategy.
  • Develop and execute a comprehensive marketing plan to drive awareness and revenue growth.
  • Craft content and design for external channels and sales materials.
  • Manage online presence including SEO, SEM, and content marketing.
  • Plan and execute digital marketing campaigns across various channels.
  • Collaborate with account teams on ABM marketing strategies.
  • Develop strategic partnerships for co-marketing opportunities.
  • Manage public relations and media outreach activities.
  • Identify industry awards and recognition opportunities.
  • Organize company participation in events and conferences.
  • Analyse marketing performance metrics and optimize strategies.
  • Own the marketing budget.
  • Build and lead a high-performing team.
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