Head of Marketing - MENA

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Requirements:

• 3-5 years of marketing experience in Saudi Arabia with proven results.
• Track record of driving revenue growth and reducing CAC and/or impact on revenue growth.
• Skilled in A/B testing, experimentation, and organic acquisition.
• Experience in tech-driven environments or startups preferred.
• Expertise in digital and offline competitive analysis.
• Strong budget management and optimization skills.
• Ability to quickly adapt to market changes and test new tactics.
• Proficient in marketing analytics with strong analytical skills.
• Excellent communication and collaboration abilities.
• Able to manage multiple tasks and meet tight deadlines.
• Experience mentoring and leading marketing teams.
• Passionate about creativity, innovation, and results.

Responsibilities:

• Manage and optimize the entire marketing funnel (awareness through retention) while decreasing CAC and increasing LTV throughout FY’25.
• Continuously conduct and leverage competitive analysis to refine marketing strategies and maintain a competitive edge in the Saudi market.
• Develop and deploy novel organic acquisition techniques and strategies specific to Saudi Arabia, with a focus on optimizing marketing budgets and driving noticeable revenue growth.
• Oversee and enhance all stages of the marketing funnel, ensuring effective coordination between marketing and sales teams to boost customer acquisition, conversion, and retention rates.
• Conduct ongoing competitive analysis to identify market trends, opportunities, and threats, and adjust marketing strategies accordingly.
• Develop and manage marketing budgets, ensuring efficient use of resources and maximizing return on investment.
• Utilize key performance indicators (KPIs) to track the success of marketing initiatives, including A/B testing and quick experimentations, and report on metrics related to CAC and revenue impact.
• Work closely with sales, product, and other teams to ensure alignment of marketing strategies with overall business goals and objectives.
• Utilize a technology-driven approach, integrating tech solutions to enhance marketing efforts and track progress effectively.