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Media Buyer

Posted about 19 hours agoViewed

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💎 Seniority level: Middle, 1-3 Years

📍 Location: United States, Canada

💸 Salary: 70000.0 USD per year

🔍 Industry: Traditional media

🏢 Company: Rankings.io👥 11-50Digital MarketingAdvertisingSEO

🗣️ Languages: English

⏳ Experience: 1-3 Years

🪄 Skills: Data AnalysisAnalytical SkillsCollaborationProblem SolvingNegotiationAttention to detailReportingMarket ResearchCRMBudget management

Requirements:
  • 1-3 years of experience in traditional media, either on the brand, station, or agency side.
  • Comfortable using and analyzing media buying metrics such as CPP and CPM.
  • Solid knowledge of media buying tools like Freewheel/STRATA and Kantar.
  • Excellent verbal and written communication skills.
  • Attention to detail, strong problem-solving skills, and an analytical mindset.
  • Ability to multi-task effectively.
  • Bachelor’s degree in marketing, advertising, or a relevant field.
Responsibilities:
  • Lead end-to-end campaign management for TV and Radio media, including planning, negotiation, placement, monitoring, and performance analysis.
  • Develop and maintain strong vendor relationships to secure optimal rates and premium placements.
  • Manage campaign budgets, reconcile invoices, and ensure cost efficiency.
  • Identify problems and optimize campaigns based on results and competitive data analysis.
  • Monitor industry trends and competitive landscape to identify growth opportunities.
  • Collaborate on data analysis and CRM integration to maximize campaign effectiveness.
  • Proactively suggest optimizations and new campaigns based on changes in traditional mediums.
  • Create detailed performance reports and provide strategic recommendations.
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