Performance Marketing Manager

Posted 2024-11-20

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💎 Seniority level: Manager, 5+ years

📍 Location: US

🔍 Industry: Early education technology

⏳ Experience: 5+ years

🪄 Skills: LeadershipStrategyCollaborationSEO

Requirements:

5+ years of experience in digital marketing, SEM, programmatic, paid social, and/or CRO roles, preferably in B2B SaaS organizations.
Detailed knowledge of performance marketing strategies, tactics, and tools.
Proven ability to consolidate and analyze data from multiple sources.
Ability to deliver clear, concise, and reliable reporting on activities.
Track record of consistently delivering results in a fast-paced environment.
Growth mindset with a results-driven approach.

Responsibilities:

Own the strategy, execution, and analysis of paid acquisition channels to drive customer acquisition and brand awareness.
Manage vendors/agencies to launch and optimize campaigns and achieve ROI targets.
Develop a CRO roadmap and maximize performance through A/B testing.
Collaborate with the marketing team to ensure brand alignment and improve lead quality.
Drive channel forecasting and budgeting to meet growth and ROI targets.

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Performance Marketing Manager

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