Performance Marketing Manager

Posted 2024-11-07

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💎 Seniority level: Manager, 3 to 4 years

📍 Location: United States

💸 Salary: 85000 - 138000 USD per year

🔍 Industry: Financial services

🏢 Company: NerdWallet

🗣️ Languages: English

⏳ Experience: 3 to 4 years

🪄 Skills: Data AnalysisStrategyData analysisCommunication SkillsCollaboration

Requirements:

3 to 4 years of experience in digital marketing with a focus on SEM.
Proficiency in Google Ads, Bing Ads, and other PPC platforms.
Strong data analysis skills with experience in spreadsheets and pivot tables.
Ability to manage multiple projects and collaborate across teams.
Strong communication skills and a data-driven mindset.
A bachelor's degree in marketing or a related field.
Experience in the financial or tech industry is a plus!

Responsibilities:

Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads.
Conduct keyword research and optimize ad copy for improved click-through rates (CTR) and conversions.
Collaborate across teams to align marketing efforts with business goals, contributing to our overall strategy.
Analyze campaign performance metrics (CTR, CPC, CPA) and provide actionable insights.
Execute A/B testing to drive optimization across campaigns and landing pages.
Stay on top of industry trends and algorithm changes to continuously improve performance.

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Performance Marketing Manager

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