Performance Marketing Manager, Paid Social

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Requirements:

• Must be authorized to work in the U.S.
• Must have 3+ years of experience in buying cross-platform e-commerce paid social media ads.
• Must be comfortable leading client discussion in relation to the accounts you actively manage.
• Must be comfortable managing 4-7 accounts.
• Experience with Google Analytics.
• Experience with Klaviyo & Shopify.
• Experience with the Google Suite [Gmail, GCal, Google Drive].

Responsibilities:

• Manage campaigns primarily within Facebook Ads manager, but also work within Pinterest, TikTok, etc.
• Actively manage paid social campaigns to the clients’ goals which may include engagement, acquisition, direct response, reach, and frequency.
• Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans based on conclusions.
• Communicate weekly with clients on all elements of the campaign, including planning, performance, project status, and client goals.
• Maintain high levels of up-to-date knowledge of best practices and strategies in social media and paid media.
• Assist in the development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, budgeting, etc.).
• Developing e-commerce advertisement copy for paid social campaigns.
• Develop, grow, and maintain relationships through exceptional client service.