Apply📍 Los Angeles, CA
🧭 Full-Time
💸 75000 - 99000 USD per year
🔍 Hair wellness
- Minimum of 4 years of experience in paid media management, particularly in paid social and video advertising.
- Proven success in developing and executing performance marketing strategies that enhance customer acquisition on major platforms.
- Strong analytical skills and proficiency in analytics tools like Google Analytics and Facebook Ads Manager.
- Creative mindset with the ability to effectively collaborate with creative teams.
- Excellent organization and communication skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Develop and implement comprehensive paid media strategies across multiple platforms such as Paid Search, Paid Social, Affiliates, Video, and Display networks.
- Oversee the planning, execution, and optimization of paid media campaigns to align with marketing objectives.
- Monitor and analyze campaign performance metrics to extract actionable insights for optimization, specifically focusing on CAC.
- Manage budgets efficiently across channels to achieve desired CAC.
- Collaborate with the creative team to create effective ad messaging and creatives.
- Conduct A/B testing to enhance ad performance and overall effectiveness.
- Stay informed on industry trends to maintain competitiveness.
- Prepare and present regular performance reports to stakeholders.
Project ManagementGoogle AnalyticsStrategyAnalytical SkillsCollaborationOrganizational skills
Posted 2024-11-07
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