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Performance Marketing Manager

Posted 2024-11-07

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💎 Seniority level: Manager, 4+ years

📍 Location: Los Angeles, CA

💸 Salary: 75000 - 99000 USD per year

🔍 Industry: Hair wellness

🏢 Company: Vegamour

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementGoogle AnalyticsStrategyAnalytical SkillsCollaborationOrganizational skills

Requirements:
  • Minimum of 4 years of experience in paid media management, particularly in paid social and video advertising.
  • Proven success in developing and executing performance marketing strategies that enhance customer acquisition on major platforms.
  • Strong analytical skills and proficiency in analytics tools like Google Analytics and Facebook Ads Manager.
  • Creative mindset with the ability to effectively collaborate with creative teams.
  • Excellent organization and communication skills.
  • Ability to thrive in a fast-paced, dynamic environment.
Responsibilities:
  • Develop and implement comprehensive paid media strategies across multiple platforms such as Paid Search, Paid Social, Affiliates, Video, and Display networks.
  • Oversee the planning, execution, and optimization of paid media campaigns to align with marketing objectives.
  • Monitor and analyze campaign performance metrics to extract actionable insights for optimization, specifically focusing on CAC.
  • Manage budgets efficiently across channels to achieve desired CAC.
  • Collaborate with the creative team to create effective ad messaging and creatives.
  • Conduct A/B testing to enhance ad performance and overall effectiveness.
  • Stay informed on industry trends to maintain competitiveness.
  • Prepare and present regular performance reports to stakeholders.
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