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Performance Marketing Manager

Posted 2024-10-26

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💎 Seniority level: Manager, 6+ years

📍 Location: US

🔍 Industry: AI cloud platform

⏳ Experience: 6+ years

🪄 Skills: LeadershipData AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingPresentation skills

Requirements:
  • 6+ years of professional marketing experience, with a focus on B2B environments.
  • Strong expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), and setting up goals and conversion tracking.
  • Experience with data analysis and the ability to use data to drive decisions and improvements in campaign performance.
  • Proven track record of managing paid campaigns across platforms like Google Ads, Facebook Ads, with expertise in bidding, auditing, and optimization strategies.
  • Advanced experience with A/B testing, audience segmentation, and targeting.
  • Excellent skills in presenting performance insights and recommendations to leadership teams.
  • Strong problem-solving abilities and analytical thinking in fast-paced environments.
  • Certifications in Google Ads, Google Analytics, or similar platforms are preferred.
Responsibilities:
  • Lead paid social media campaigns, display campaigns, paid search campaigns and other cost-per-click efforts, including budgeting, forecasting, and performance tracking.
  • Implement conversion rate optimization (CRO) techniques, including multivariate and A/B testing, to improve funnel conversions and overall campaign performance.
  • Collaborate with cross-functional teams and external partners to continuously refine and enhance campaign results.
  • Use data-driven insights and detailed channel analysis to ensure budget efficiency and performance maximization.
  • Regularly analyze performance data from various platforms (using Google Analytics 4 and Google Tag Manager), prepare reports, and present actionable insights to key stakeholders and leadership.
  • Set up and manage goals, conversions, and event tracking in GA4 to optimize campaign performance.
  • Define, test, and implement the best tools and technologies to drive campaign success.
  • Mentor and support team members to develop their skills in analytics, campaign management, and optimization.
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