Performance Marketing Manager

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Requirements:

• 6+ years of professional marketing experience, with a focus on B2B environments.
• Strong expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), and setting up goals and conversion tracking.
• Experience with data analysis and the ability to use data to drive decisions and improvements in campaign performance.
• Proven track record of managing paid campaigns across platforms like Google Ads, Facebook Ads, with expertise in bidding, auditing, and optimization strategies.
• Advanced experience with A/B testing, audience segmentation, and targeting.
• Excellent skills in presenting performance insights and recommendations to leadership teams.
• Strong problem-solving abilities and analytical thinking in fast-paced environments.
• Certifications in Google Ads, Google Analytics, or similar platforms are preferred.

Responsibilities:

• Lead paid social media campaigns, display campaigns, paid search campaigns and other cost-per-click efforts, including budgeting, forecasting, and performance tracking.
• Implement conversion rate optimization (CRO) techniques, including multivariate and A/B testing, to improve funnel conversions and overall campaign performance.
• Collaborate with cross-functional teams and external partners to continuously refine and enhance campaign results.
• Use data-driven insights and detailed channel analysis to ensure budget efficiency and performance maximization.
• Regularly analyze performance data from various platforms (using Google Analytics 4 and Google Tag Manager), prepare reports, and present actionable insights to key stakeholders and leadership.
• Set up and manage goals, conversions, and event tracking in GA4 to optimize campaign performance.
• Define, test, and implement the best tools and technologies to drive campaign success.
• Mentor and support team members to develop their skills in analytics, campaign management, and optimization.