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Growth Marketing Manager

Posted 2024-11-14

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💎 Seniority level: Manager, minimum of 3 years in marketing, with at least 1 year in a senior role.

🔍 Industry: AI-powered website building

🏢 Company: B12

⏳ Experience: Minimum of 3 years in marketing, with at least 1 year in a senior role.

Requirements:
  • You love brainstorming new concepts, ad creatives, campaign ideas, and messaging.
  • You have experience acquiring small business and prosumer customers.
  • You understand how to assess campaign impact and estimate the effort needed to generate results.
  • You can manage multiple projects simultaneously and identify the fastest path to value.
  • You bring a full stack of marketing skills, from ideation to execution and analysis.
  • You have experience managing paid digital marketing campaigns.
  • You’re a skilled writer who is able to create content for ads, emails, and landing pages.
  • You have a minimum of 3 years in marketing, with at least 1 year in a senior role.
Responsibilities:
  • Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs.
  • Manage paid advertising budgets and campaigns across platforms like Google, Bing, and Meta.
  • Build a library of creative concepts to communicate value to different buyer personas.
  • Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention.
  • Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.
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