Apply📍 Lithuania, UK
💸 4900 - 73000 EUR / GBP per month / year
🔍 HealthTech
- Strong (usually 7+ years of) experience in B2C email marketing, including campaign creation, management, and optimization.
- Proficiency in customer engagement platforms (e.g., Braze, Mailchimp, HubSpot, Marketo).
- Great stakeholder management skills, with the ability to work with Product, Growth Marketing and wider teams to take ownership in campaign leadership.
- Strong understanding of A/B testing, segmentation, and personalization strategies.
- Experience with analytics tools (e.g., Google Analytics, email platform reporting) to track and evaluate campaign performance.
- Excellent copywriting and editing skills, with an eye for detail.
- Strong collaboration skills, able to work effectively across functions and levels.
- Knowledge of email best practices, including deliverability, compliance (GDPR), and inbox placement.
- Developing a strategy and calendar for marketing campaigns that can be rolled out across the growth and product teams.
- Develop, implement, and refine email marketing campaigns to foster customer engagement and loyalty.
- Collaborate with the product, content, and design teams to craft compelling email marketing content and visuals.
- Manage email lists, segment audiences, and deliver personalized campaigns that resonate with customers.
- Evaluate campaign performance and share insights, offering suggestions for continuous improvement.
- Stay informed on industry trends, tools, and email marketing best practices to continually enhance effectiveness.
- Ensure all campaigns adhere to GDPR and other industry regulations.
- Mentoring growth marketers across the company.
LeadershipArtificial IntelligenceData AnalysisProduct ManagementGoogle AnalyticsCross-functional Team LeadershipStrategyData analysisGoCommunication SkillsAnalytical SkillsCollaboration
Posted 2024-11-07
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