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Director, Marketing

Posted 2024-10-02

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💎 Seniority level: Senior, 8-12 years

📍 Location: United States

💸 Salary: $185,000 per year

🔍 Industry: B2B technology

🏢 Company: Pactum

🗣️ Languages: English

⏳ Experience: 8-12 years

🪄 Skills: LeadershipArtificial IntelligenceBusiness DevelopmentData AnalysisProduct ManagementCross-functional Team LeadershipStrategyBusiness developmentData analysisCommunication SkillsAnalytical SkillsCollaborationProblem Solving

Requirements:
  • Marketing degree, or business experience in B2B enterprise marketing.
  • 8-12 years of experience in B2B technology marketing.
  • In-depth knowledge of the procurement industry.
  • Strong understanding of AI and autonomous technology is a plus.
  • Excellent written and verbal communication skills.
  • Proven ability to develop and execute successful marketing campaigns.
  • Experience with market research and data analysis.
  • Creative thinker with strong problem-solving skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
Responsibilities:
  • Develop and execute product and segment marketing strategies.
  • Determine ideal customer profile (ICP), target audiences, key themes, and campaign strategy.
  • Create compelling product positioning and messaging that differentiates Pactum’s solutions.
  • Craft persuasive content to communicate product benefits and features.
  • Own planning and execution of product launches.
  • Orchestrate a metrics-focused approach to generating pipeline using inbound and outbound techniques.
  • Use account-based marketing strategies to target the right personas within the ICP.
  • Manage website and all messaging within it.
  • Own PR, internal and external communications.
  • Lead a content engine leveraging internal and external stakeholders.
  • Provide training and education to the sales team on ICP personas and product marketing strategies.
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