Vice President/Senior Director, Marketing, Marketplace

View full description

Requirements:

• Bachelor's degree in marketing, business, or a related field.
• 10+ years of experience in marketing, with at least 5 years in a leadership role.
• Past experience working in a two-sided marketplace is heavily preferred.
• Proven track record of driving brand awareness, customer acquisition, and product adoption.
• Strong understanding of traditional and digital marketing channels.
• Experience with product marketing, including positioning and launch strategies.
• Excellent analytical and problem-solving skills.
• Strong leadership and management skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Familiarity with data-driven marketing and attribution modeling.
• Experience with A/B testing and optimization.
• Strong understanding of customer journey mapping and marketing funnel analysis heavily preferred.

Responsibilities:

• Develop and execute comprehensive marketing strategies that align with Xometry’s marketplace division’s overall business objectives.
• Lead a team of marketing professionals, providing guidance, mentorship, and training.
• Work heavily with Marketing Shared Services teams on marketing execution and analysis.
• Develop and maintain acquisition and retention strategies for new and existing users.
• Manage and optimize marketing campaigns across various channels including traditional media and digital marketing.
• Own brand equity and messaging strategy.
• Collaborate with the brand, content/email, and performance marketing teams to develop assets.
• Track and analyze key performance indicators (KPIs).
• Develop and execute product marketing strategies for launches and positioning.
• Conduct market research and create compelling product positioning and value propositions.