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Marketing Analytics Manager

Posted 2024-09-10

View full description

💎 Seniority level: Manager, 5-7 years

🔍 Industry: Advertising technology

🏢 Company: StackAdapt👥 1001-5000💰 $711.6k Series A on 2016-01-28Digital MarketingAdvertisingVideo AdvertisingAdvertising PlatformsAd TargetingMobile AdvertisingMachine LearningMarketingAd Retargeting

🗣️ Languages: English

⏳ Experience: 5-7 years

Requirements:
  • 5-7 years experience in marketing analytics or reporting roles with specific success stories.
  • Hands-on experience managing marketing reporting in Salesforce Sales Cloud.
  • Ability to analyze advanced reporting for diverse digital campaigns.
  • Proficiency in writing SQL queries for reporting insights.
  • Experience automating workflows within Salesforce Marketing Cloud.
  • Familiarity with Google Analytics 4, Looker Studio, and other campaign management tools.
  • Operational experience in designing and monitoring marketing campaigns.
  • Proven project management skills with attention to detail and time management.
  • Research experience preferred.
Responsibilities:
  • Develop and implement world-class marketing reporting and analytics systems for real-time campaign performance monitoring.
  • Oversee daily reporting and analytical processes within the marketing department, utilizing BI tools.
  • Design and maintain dashboards for marketing insights access.
  • Measure effectiveness of campaigns and provide data-driven recommendations for optimization.
  • Provide ad hoc reporting to support the marketing team and enhance communication of data insights.
  • Enhance marketing attribution systems for data consistency across departments.
  • Maintain marketing database hygiene and compliance.
  • Manage data processing projects and optimize technology budgets.
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