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Marketing Analytics Manager

Posted 4 months agoViewed

View full description

💎 Seniority level: Manager, 5-7 years

🔍 Industry: Marketing and Advertising

🏢 Company: StackAdapt👥 1001-5000💰 $711,643 Series A almost 9 years agoDigital MarketingAdvertisingVideo AdvertisingAdvertising PlatformsAd TargetingMobile AdvertisingMachine LearningMarketingAd Retargeting

🗣️ Languages: English

⏳ Experience: 5-7 years

Requirements:
  • 5-7 years experience in marketing analytics or reporting roles.
  • Hands-on experience with Salesforce Sales Cloud.
  • Experience in managing and analyzing digital marketing campaign reporting.
  • Proficient in writing SQL queries for reports and insights.
  • Experience in automating workflows and reporting in Salesforce Marketing Cloud.
  • Experience with Google Analytics 4, Looker Studio, Salesforce Reporting, and ThoughtSpot preferred.
  • Operational experience in designing marketing campaigns.
  • Experience in managing datasets for marketing use.
  • Strong project management and attention to detail.
  • Research experience is preferred.
Responsibilities:
  • Develop and implement marketing reporting and analytics systems.
  • Oversee reporting and analytical processes in the marketing department.
  • Design and maintain department-wide dashboards.
  • Measure marketing campaigns' effectiveness and provide recommendations.
  • Provide ad hoc reporting to support the marketing team.
  • Collaborate on enhancing the marketing attribution system.
  • Champion marketing data quality and governance.
  • Work with martech stack for automated processes.
  • Manage data processing projects for the marketing team.
  • Provide strategic guidance on the marketing technology budget.
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