Marketing Analytics Manager

Posted 2024-10-23

💎 Seniority level: Manager

📍 Location: United States

🔍 Industry: Marketing

🪄 Skills: SQLData AnalysisJavascriptGoogle AnalyticsTableauStrategyData analysisGoJavaScript

Background in an agency setting with exposure to various digital marketing areas.
Strong problem-solving skills and meticulous attention to detail in data capture.
Ability to communicate complex reports to management and executives effectively.
Analytical skills validated by certification in Google Analytics and experience with large datasets.
Proficiency in data visualization tools like Looker, Tableau, or Power BI.
Knowledge of SEO, PPC, and CRM tools.
Basic understanding of JavaScript for data collection in the digital realm.
Experience with analytics and CRO tools such as Looker Studio, Google Analytics 4, and Google Tag Manager.

You'll be the primary data analysis lead for clients, providing insights and tracking marketing campaign progress.
You'll develop new marketing analytics services, ensuring accurate data capture and creating effective dashboards and reports.
You'll engage hands-on in solving data collection challenges, analyzing complex datasets, and delivering impactful reporting solutions.

Posted 2024-11-07

📍 West Coast

🧭 Full-Time

💸 110627 - 130150 USD per year

🔍 API development

🏢 Company: Postman

5-7 years of experience in marketing analytics.
Proficiency in SQL; knowledge of Python or R is a plus.
Strong knowledge of marketing and product data sets, including web traffic and product engagement metrics.
Expertise in data visualization tools such as Tableau, Looker, or Power BI.
Strong understanding of Salesforce and marketing automation platforms like Marketo.
Experience with data orchestration and CDP tools like Segment.io.
Excellent communication skills to simplify complex data insights for stakeholders.
Ability to work autonomously in a fast-paced environment.

Serve as the subject matter expert (SME) for marketing analytics across teams.
Build and maintain dashboards to track marketing performance against growth KPIs.
Partner with Data Engineering to develop a comprehensive data dictionary.
Conduct audits and analyses to identify marketing data gaps and implement solutions.
Support marketing ops by optimizing data pipelines and enhancing campaign attribution.
Identify opportunities for customer segmentation for effective targeting.
Communicate data-driven strategies to stakeholders through presentations and reports.

SQLSalesforceTableauData engineeringCollaborationOrganizational skillsPresentation skills

Posted 2024-11-07

🔧 Requirements