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Content Marketing Manager

Posted 21 days agoViewed

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πŸ’Ž Seniority level: Manager, 5+ years

πŸ“ Location: USA

πŸ” Industry: Healthcare

⏳ Experience: 5+ years

πŸͺ„ Skills: Content creationContent managementCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Requirements:
  • 5+ years of experience in content marketing, preferably in B2B healthcare.
  • A distribution-first mindset is essential.
  • Creativity and strong writing skills are required.
  • Experience in creating content for online and/or in-person events is needed.
  • Familiarity with Hubspot is a plus.
  • Experience with Monday.com is also a plus.
Responsibilities:
  • Partner with brand, demand generation, communications, and product marketing teams to develop an impactful content calendar.
  • Plan and execute engaging webinars and event presentations, including outlining, writing, and speaker preparation.
  • Write and distribute case studies highlighting Lantern’s impact on clients and members.
  • Build an email marketing program to nurture leads through newsletters and drip campaigns.
  • Collaborate with social media manager to distribute content.
  • Identify and interview internal and external subject matter experts for educational content.
  • Manage external content marketing agency, creating briefs and providing feedback.
  • Track and analyze content performance metrics to optimize strategy.
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