Content Marketing Manager (in the Mental Health Space)

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Requirements:

• 3-5 years of experience in SEO content writing in the Mental Health/Social Emotional Learning space and social media management.
• Strong understanding of SEO principles and social media best practices.
• Excellent writing, editing, and proofreading skills in English (Fluency in French is a plus).
• Experience with content and social media management systems.
• Proficient in using analytics tools (e.g., Google Analytics, social media insights) to measure performance.
• Ability to produce engaging content under tight deadlines.
• Creative thinking and problem-solving skills to develop unique content and campaigns.
• A passionate advocate for K-12 education and mental health awareness.
• Bachelor's degree in English, Communications, Marketing, or a related field.

Responsibilities:

• Create high-quality, engaging, and SEO-friendly content for the website, blog, and promotional materials.
• Copy-edit email campaigns, social media posts, and landing pages.
• Manage and grow moozoom's social media presence across platforms such as Facebook, X, and TikTok.
• Conduct keyword research to optimize content for search engines and enhance visibility.
• Develop and implement social media campaigns that align with our goals and promote mental health initiatives.
• Engage with the community by responding to comments and inquiries in a timely manner.
• Monitor social media metrics and content performance, making adjustments as needed based on analytics.
• Collaborate with the marketing team to create comprehensive content strategies that incorporate both written and visual elements.
• Stay updated on SEO and social media trends to continually improve our strategies.
• Prospect key partnership opportunities in the Edtech space.
• Coordinate more traditional marketing initiatives such as branding and conferences.