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Product Marketing Lead

Posted 2024-11-20

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💎 Seniority level: Lead

📍 Location: Canada, US, UK

🔍 Industry: Software, advertising

🏢 Company: Innervate

🪄 Skills: Product ManagementProduct DevelopmentStrategyCollaboration

Requirements:
  • Deep understanding of enterprise advertising and customer engagement ecosystems.
  • Hands-on experience with tools and platforms like DCO solutions.
  • Proven ability to translate complex capabilities into clear, actionable strategies for customers.
Responsibilities:
  • Develop precise and differentiated positioning for the SaaS platform.
  • Craft customer-centric narratives showcasing technology integration into advertising workflows.
  • Create materials tailored for enterprise use cases, including product guides, case studies, whitepapers, and sales battle cards.
  • Conduct competitor and market research to inform product positioning.
  • Collaborate with Product Management, Sales, and Marketing teams for consistent messaging.
  • Act as a trusted advisor for customers during product rollouts and facilitate educational sessions.
  • Gather feedback on product features and track marketing initiative effectiveness.
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