Technical Product Marketing Lead

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Requirements:

• 5+ years of experience in product marketing in B2B, preferably in data engineering or data orchestration.
• Strong understanding of data technologies, market trends, and customer needs.
• Proven track record of developing and executing go-to-market strategies for complex data and software products.
• Excellent written and verbal communication skills.
• Experience managing stakeholder expectations and driving consensus.
• Familiarity with marketing analytics for data-driven decision-making.
• Strong project management skills and ability to handle multiple priorities.

Responsibilities:

• Lead product marketing initiatives to build product positioning and craft messaging frameworks.
• Establish a framework for product launches and develop a product launch roadmap.
• Educate and enable Sales and Customer Success teams on product capabilities.
• Oversee successful product features launches with high-impact campaigns.
• Develop content across various marketing funnel stages.
• Create thought leadership content related to industry trends.
• Monitor competitor activities and inform messaging.