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Innervate

Innervate is a technology company specializing in on-line advertising and customer experience management. We offer a plug-and-play platform designed to help organizations orchestrate customer experiences seamlessly across various channels using their existing systems and teams. This platform focuses on optimizing digital ad creatives to significantly enhance advertising performance. Our solutions aim to simplify and scale customer experience management, making it easier for companies to deliver personalized and effective customer interactions.

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🔥 Product Marketing Lead
Posted 2024-11-20

📍 Canada, US, UK

🔍 Software, advertising

  • Deep understanding of enterprise advertising and customer engagement ecosystems.
  • Hands-on experience with tools and platforms like DCO solutions.
  • Proven ability to translate complex capabilities into clear, actionable strategies for customers.

  • Develop precise and differentiated positioning for the SaaS platform.
  • Craft customer-centric narratives showcasing technology integration into advertising workflows.
  • Create materials tailored for enterprise use cases, including product guides, case studies, whitepapers, and sales battle cards.
  • Conduct competitor and market research to inform product positioning.
  • Collaborate with Product Management, Sales, and Marketing teams for consistent messaging.
  • Act as a trusted advisor for customers during product rollouts and facilitate educational sessions.
  • Gather feedback on product features and track marketing initiative effectiveness.

Product ManagementProduct DevelopmentStrategyCollaboration

Posted 2024-11-20
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