Product Marketing Lead, AdTech Platforms

View full description

Requirements:

• Experience with product commercialization, from customer needs to go-to-market execution.
• Experience in developing and executing B2B marketing strategies.
• Experience supporting commercial teams selling to various customer segments.
• Strong understanding of business value and decision-making.
• Intellectually curious with a hands-on approach to problem-solving.
• Exceptional communication skills for diverse audiences.
• Knowledge of the ad tech ecosystem, including familiarity with platforms and publishers.
• Proven ability to deliver results in a fast-paced environment.
• Ability to translate technical concepts to non-technical audiences.

Responsibilities:

• Establish deep expertise of Scope3’s platform and products to inform development and create impactful messaging.
• Develop and execute go-to-market strategies for new products.
• Equip commercial teams with tools, training, and messaging for success.
• Create and co-develop content for positioning goals, including thought leadership and education.
• Partner with marketing teams to support revenue goals and conduct competitive research.