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Product Marketing Lead

Posted 2024-10-21

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💎 Seniority level: Lead, 8+ years

📍 Location: United States

💸 Salary: 160000 - 200000 USD per year

🔍 Industry: SaaS

🏢 Company: Coefficient

⏳ Experience: 8+ years

🪄 Skills: Business IntelligenceProduct ManagementSalesforceTableauStrategy

Requirements:
  • 8+ years of experience in Product Marketing, Growth, or Product Management, ideally in a PLG or hybrid self-serve/sales motion.
  • Experience in CRM (Salesforce, Hubspot), Finance (QuickBooks, Netsuite), or BI (Tableau, Looker) preferred.
  • Proven ability to turn customer insights and business strategy into execution.
  • Demonstrated ability to prioritize various initiatives.
  • Analytical mindset for data-driven decisions.
  • High level of accountability, ownership, and urgency.
Responsibilities:
  • Develop and drive a holistic GTM strategy to accelerate acquisition of priority personas.
  • Partner with Growth Marketing for channel campaign execution and optimization.
  • Own messaging and positioning development, balancing breadth and depth.
  • Leverage data for continuous improvement and innovation.
  • Lead lifecycle strategy for revenue expansion opportunities.
  • Conduct hands-on research to inform customer understanding and marketing tactics.
  • Drive product launches to introduce new offerings to customers.
  • Collaborate with Rev Ops and Sales to enhance conversion and ACV growth.
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