Growth Marketing Manager

Posted 2024-11-07

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💎 Seniority level: Manager, 3-5 years

📍 Location: USA

💸 Salary: 97750 - 115000 USD per year

🔍 Industry: Digital Health

🏢 Company: Parsley Health

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: LeadershipProject ManagementData AnalysisPeople ManagementProject CoordinationCross-functional Team LeadershipData analysisCommunication SkillsAnalytical SkillsCollaboration

Requirements:

Highly analytical background with the ability to translate data into actionable insights.
3-5 years of experience in managing paid search and social campaigns.
Strong project management skills, with experience in coordinating cross-functional teams.
Demonstrated ability as a people manager.
Clear, empathetic communication with an understanding of customer needs and internal priorities.
Enthusiasm for Parsley Health’s mission.

Responsibilities:

Manage paid search and social campaigns to drive member growth and coordinate with creative teams.
Collect and analyze data across marketing channels, providing regular performance reports and insights.
Develop and manage growth experiments such as A/B testing for acquisition opportunities.
Act as the liaison between Marketing and EPD + Data teams to ensure alignment on initiatives.
Manage the creative team's queue to align content with data-driven insights.
Optimize the paid media funnel to increase conversion rates and improve CPA and ROAS.

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Growth Marketing Manager

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