Content Writer

Posted 2024-11-07

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💎 Seniority level: Lead, 3+ years

📍 Location: United Kingdom, United States, CET, NOT STATED

🔍 Industry: Web3, DeFi, technology

🏢 Company: Gelato

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: LeadershipBlockchainStrategyContent creationCollaboration

Requirements:

3+ years leading content or marketing roles at high-growth tech startups, ideally in web3 and DeFi.
Demonstrated ability to build communities through social media and create diverse content types.
Excellent copywriting and ability to adapt tone for different audiences; deep understanding of platforms like Twitter, Discord, and YouTube.
Experience or strong interest in web3 campaigns and marketing tools.
Exceptional communication and collaboration skills.
Enthusiasm, strong work ethic, self-starter attitude, and alignment with Gelato's mission.

Responsibilities:

Strategize and execute Gelato’s narrative and content-publishing plan to establish a strong brand voice.
Guide the creation of content across all communication channels, optimizing strategies for product expansion.
Create and manage the editorial calendar.
Generate various types of content such as tweets, blog posts, and other materials.
Collaborate with the team to understand the product and customers for effective content writing.
Define and track content KPIs to enhance content strategy.
Stay updated on industry trends and competitive landscape to maintain effective narratives.

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