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Director of Product Marketing

Posted 2024-10-22

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💎 Seniority level: Director, 7+ years

📍 Location: United States

💸 Salary: 160000 - 190000 USD per year

🔍 Industry: Software Reliability and Chaos Engineering

🏢 Company: Gremlin

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: LeadershipPeople ManagementProduct ManagementCross-functional Team LeadershipCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • 7+ years of experience in product marketing, particularly with technical products.
  • Strong knowledge of growth marketing strategies and a proven record of customer acquisition and retention.
  • Experience leading go-to-market strategies and creating product messaging for enterprise customers.
  • Proven ability to lead and mentor small teams and drive cross-functional collaboration.
  • Ability to translate customer and market insights into actionable strategies.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Responsibilities:
  • Own the development and execution of product marketing strategies to drive awareness, engagement, and adoption of Gremlin.
  • Lead competitive market research to inform product positioning, pricing, and go-to-market strategies.
  • Coordinate cross-functional teams for new product launches and feature releases.
  • Create sales enablement tools such as product collateral, presentations, case studies, and whitepapers.
  • Align GTM strategy with sales team needs to support revenue growth and execute growth-driven campaigns.
  • Use data-driven insights to refine marketing efforts and optimize the user journey.
  • Collaborate with product and sales to gather feedback and inform product enhancements.
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