Sr Director of Product Marketing

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Requirements:

• Bachelor's degree in Marketing, Business Administration, or a relevant field.
• Proven experience (10+ years) in product marketing within the software industry, preferably in AI or enterprise software.
• Strong understanding of AI technologies and applications.
• Excellent written and verbal communication skills.
• Proven track record in developing educational content and programs.
• Ability to collaborate effectively with teams and stakeholders.
• Demonstrated project management skills.

Responsibilities:

• Develop and execute product marketing and technical marketing strategies to drive product awareness, adoption, and revenue growth.
• Conduct market research and competitive analysis to identify key target personas, market trends, customer needs, and positioning opportunities.
• Collaborate with product management to define product messaging, positioning, and value propositions.
• Manage monthly product release communications and ensure timely deployment.
• Create instructional materials and educational documents for platform users.
• Collaborate with corporate marketing to align strategies and messaging.
• Lead product launches and campaigns to generate leads.
• Analyze marketing performance and optimize campaigns.