Marketing Operations Manager

Posted 2024-10-15

💎 Seniority level: Manager, 3+ years

📍 Location: All Other California Locations, Colorado, New York City, All Other New York Locations, Seattle, All Other Washington Locations, Pacific Time, NOT STATED

💸 Salary: $100,720 - $148,000 per year

🔍 Industry: Mental health benefits

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisSalesforceGoogle AnalyticsAmplitude AnalyticsTableauData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Requirements:

3+ years in enterprise/SaaS marketing, with at least 2+ years of hands-on Marketo/Hubspot experience; must have performed as a Marketo system owner within an organization.
Salesforce expert, comfortable with SFDC integrations and analyzing data across the MarTech stack to define metrics.
Passionate about operational excellence, change management, and building best-in-class frameworks.
Can analyze campaign results and provide clear strategic and tactical recommendations to drive action.
Thrive in fast-paced environments, manage multiple projects, and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally.
Eager to learn, adapt, and make a tangible impact on our scaling operations.

Responsibilities:

Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media.
Maintain our Marketo instance, identify improvements, and ensure optimal performance to support a robust campaign calendar.
Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives.
Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates.
Deliver regular KPI reports and translate marketing data into insights for decision-makers.
Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations.
Uphold database quality standards and implement best practices across our MarTech stack.

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Marketing Operations Manager

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