Apply📍 APAC, EU
🔍 SaaS
🏢 Company: ThriveCart👥 11-50💰 $35,000,000 about 2 years agoShoppingE-CommercePaymentsMarketingInsurance
- 3 to 5 years of experience in email marketing, preferably in a SaaS environment.
- Hands-on experience with HubSpot email marketing and CRM tools. HubSpot Email Marketing Certification is a plus.
- Familiarity with SaaS metrics (MRR, churn rate, CAC, LTV) and their impact on email strategies.
- Strong understanding of email best practices, segmentation, and automation workflows.
- Analytical mindset with experience in A/B testing and data interpretation.
- Excellent copywriting and proofreading skills.
- Experience with product-led growth (PLG) email campaigns, such as onboarding and feature adoption.
- Plan and launch email marketing campaigns, including product announcements, onboarding sequences, newsletters, and promotional offers.
- Ensure email content aligns with Piktochart’s customer journey, from free sign-up to upsell and retention.
- Use HubSpot to segment email lists based on user behavior, lifecycle stages, and firmographics.
- Implement dynamic content and personalization strategies to enhance email relevance and engagement.
- Build and optimize automated email workflows in HubSpot for lead nurturing, free-to-paid conversion, re-engagement, and churn prevention.
- Integrate email automation with CRM data to trigger timely, personalized email sequences.
- Conduct A/B tests on subject lines, email copy, design, and CTAs to boost open rates, click-through rates (CTR), and conversions.
- Analyze email performance using HubSpot's analytics and create data-driven reports with actionable insights.
- Ensure email campaigns comply with GDPR, CAN-SPAM, and other relevant data protection laws.
- Monitor deliverability rates and maintain email list hygiene.
- Partner with product marketing, sales, and customer support teams to align email strategies with Piktochart’s growth goals.
- Work closely with content and design teams to craft impactful email templates and assets.
Data AnalysisRESTful APIsComplianceData visualizationCRMSaaSA/B testing
Posted 24 days ago
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