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Director of Demand Generation

Posted 2024-09-20

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💎 Seniority level: Director, Minimum of 7 years

📍 Location: United States

💸 Salary: $120,000 - $140,000 per year

🔍 Industry: B2B SaaS

🏢 Company: Hubstaff👥 101-250💰 $ Private on 2023-08-28Productivity ToolsVirtual WorkforceProject ManagementInformation TechnologySoftware

🗣️ Languages: English

⏳ Experience: Minimum of 7 years

🪄 Skills: LeadershipProject ManagementSalesforceStrategyAnalytical SkillsCollaborationSEO

Requirements:
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 7 years of experience in demand generation, inbound marketing, or related roles.
  • At least 3 years in a leadership position.
  • Strong understanding of SEO principles, content marketing strategies, and lead generation tactics.
  • Proficient in using marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce, etc.).
  • Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience managing and collaborating with external consultants, vendors, and contractors.
  • Preferable to have proven experience in B2B SaaS marketing, ideally within a product-led growth company.
  • Excellent communication, leadership, and project management skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Responsibilities:
  • Develop and execute comprehensive demand generation strategies aligned with Hubstaff's growth objectives.
  • Lead and mentor the content and SEO teams, fostering a collaborative and high-performance culture.
  • Drive the creation and optimization of content that attracts, engages, and converts the target audience.
  • Collaborate with the SEO team to develop and implement strategies to improve organic search rankings and drive organic traffic.
  • Implement lead nurturing strategies that warm up prospects and convert them into sales-ready leads.
  • Partner with performance media agency to create and optimize effective paid search, paid social, display, and video campaigns.
  • Oversee paid lead acquisition programs across CPC, CPL, and affiliate programs.
  • Utilize data analytics to measure, optimize, and report on the effectiveness and ROI of demand generation campaigns.
  • Manage relationships with external consultants, vendors, and contractors.
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