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Director of Demand Generation

Posted 2024-10-24

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💎 Seniority level: Director

📍 Location: United States, Canada, LATAM, North America time zones, NOT STATED

💸 Salary: 197000 - 234000 USD per year

🔍 Industry: SaaS, Marketing Technology

🏢 Company: OfferFit

🗣️ Languages: English

🪄 Skills: LeadershipBusiness DevelopmentData AnalysisPeople ManagementCross-functional Team LeadershipStrategyBusiness developmentData analysisCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • Experience in driving demand and marketing SaaS products, preferably within MarTech or adjacent industries.
  • Strong problem-solving skills with the ability to recognize patterns and develop practical solutions.
  • Organized and structured approach to planning and execution.
  • Collaborative mindset with internal stakeholders, understanding their needs.
  • Clear communication skills, able to express ideas effectively.
  • Entrepreneurial attitude with a proactive approach to opportunities and risks.
Responsibilities:
  • Lead strategic demand generation initiatives and optimize multi-channel marketing campaigns.
  • Oversee marketing automation platform selection and implementation.
  • Create lead nurturing strategies and ensure seamless transitions to sales.
  • Implement multi-touch attribution models in partnership with RevOps.
  • Align marketing and sales for effective lead management and pipeline velocity.
  • Build and mentor a high-performing Demand Generation team.
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