Director of Demand Generation Marketing

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Requirements:

• 7+ years of digital marketing experience, preferably in B2B technology markets.
• Experience managing a pipeline and an SDR team for outbound lead generation.
• Proficiency in developing marketing strategy and managing email marketing campaigns.
• Experience with managing digital marketing budgets and analyzing ROI.
• Proven expertise in executing account-based marketing campaigns.
• Deep understanding of full-funnel performance marketing and optimization strategies.
• Familiarity with CRM and marketing automation systems, particularly Salesforce and Hubspot.
• Strong project management skills, self-motivated and resourceful.

Responsibilities:

• Create and manage account-based marketing campaigns targeting key markets and verticals.
• Build-out a scalable demand generation function to drive predictable pipeline activity.
• Manage all inbound and outbound demand generation channels using various tactics.
• Evaluate campaign performance, optimize results, and analyze reports effectively.
• Maintain a feedback loop between sales & marketing to enhance lead generation.
• Collaborate with the marketing team and vendors to convert website traffic into leads.
• Build reports and dashboards to monitor lead generation activities.
• Evaluate and manage outside vendors contributing to demand creation programs.
• Ensure compliance with opt-in laws and manage database hygiene.
• Maintain visibility of demand gen strategy with the executive team.