Content Strategist

Posted about 1 month agoViewed

📍 Location: U.S., Dublin, Charlotte, Malta, Madison, Helsinki, Serbia, Costa Rica

🔍 Industry: Online Gambling

🏢 Company: Gambling.com Group👥 251-500💰 $50,000,000 Post-IPO Debt 11 months agoInternet Digital Marketing Advertising Gaming

🗣️ Languages: English

🪄 Skills: Google AnalyticsContent managementSEOA/B testing

Requirements:

Proven experience in SEO and content management, particularly in Bingo, Slots, and Casino or related industries.
Strong analytical skills with experience in conducting competitor analysis and data-driven decision-making.
Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Surfer SEO.
Strong understanding of ranking factors, search engine algorithms, and performance marketing strategies.
Excellent organizational, analytical, and communication skills.

Responsibilities:

Develop and execute comprehensive content strategies tailored for the Bingo, Slots, and Casino audience, showcasing expertise beyond SEO tactics.
Align content strategies with both short-term and long-term business objectives, focusing on authenticity and user engagement.
Prioritize and manage the content calendar, keyword mapping, and objectives to align with business goals and KPIs.
Create a strategy for distributing content across various platforms, including social media, email, and video, ensuring alignment with strategic goals.
Leverage AI tools to enhance content creation and management processes, improving efficiency and quality.
Conduct detailed competitor analysis to identify content gaps and refine strategies.
Monitor A/B test results and propose UX improvements based on performance data and user behavior insights.
Lead and manage a team of editors, copywriters, and freelancers, fostering creativity and collaboration.
Oversee task allocation, resource planning, and provide editorial guidance to team members.
Encourage personal and professional growth within the team, ensuring high standards of content quality.
Source, manage, and retain freelancers to create original, high-quality content for multiple platforms.
Manage freelancer budgets and ensure the timely delivery of commissioned content.
Work with stakeholders, including product managers and internal teams, to ensure tone of voice and brand standards are maintained.
Collaborate across departments, including SEO, UX, Brand, and AdOps teams, to align strategies and content goals.
Analyze and implement on-page optimizations to enhance organic visibility and improve keyword rankings.
Develop content clustering and topic authority strategies to maximize relevance and user engagement.
Integrate branding and persuasion techniques into SEO-optimized content to drive conversions.
Monitor and report on content performance, keyword rankings, and audience engagement metrics.

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