Senior Content Strategist

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Requirements:

• 5+ years of experience in content strategy and marketing within the B2B tech sector, preferably in the cybersecurity industry.
• Proven track record of developing and executing content strategies that drive measurable results.
• Strong understanding of content performance metrics and experience using data to optimize strategies.
• Proficiency in using AI tools to scale content creation and improve efficiency.
• Exceptional writing, editing, and storytelling skills.
• Ability to work cross-functionally and collaborate with diverse teams.
• Strong organizational and project management skills.
• Advanced understanding of the cybersecurity industry, including its audiences and challenges.
• Experience with tools like PathFactory, Google Analytics, and AI platforms for content creation and optimization.
• Familiarity with SEO best practices and how to apply them to content strategy.

Responsibilities:

• Develop and execute a comprehensive content strategy aligned with business goals, audience needs, and the customer journey.
• Collaborate cross-functionally with marketing, sales, product, and other teams to align content initiatives with company objectives.
• Create content that drives measurable results, using data and analytics to refine and optimize strategies.
• Leverage AI tools to streamline and scale content creation, ensuring efficiency without compromising quality.
• Oversee the development of various content types, including blogs, whitepapers, case studies, eBooks, videos, reports, and more.
• Own and optimize agile-based processes for content management, including intake, ideation, prioritization, production, and quality.
• Lead audience research efforts to ensure content is tailored to the needs and pain points of B2B tech and cybersecurity professionals.
• Establish KPIs for content performance and regularly report on the impact of content initiatives.
• Maintain consistency in brand voice, messaging, and quality across all content channels.
• Stay informed on industry trends and best practices to ensure content strategies remain innovative and competitive.