Apply📍 Brooklyn, New York, United States
🧭 Full-Time
💸 65000 - 90000 USD per year
🔍 Digital marketing
🏢 Company: iPullRank
- 5+ years of experience in a similar content strategy position.
- Expertise in content pillar/cluster strategies and customer journey contributions.
- Experience developing and analyzing content in digital environments including content audits, strategy recommendations, persona assessments, keyword research, and taxonomy.
- Strong understanding of digital marketing channels and measurement metrics, especially SEO.
- Experience developing content for various verticals and crafting data-driven stories.
- Proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs, PowerPoint/Slides.
- Strong presentation and communication skills.
- Experience developing strategy for social media campaigns.
- Familiarity with tools like SEMRush, Ahrefs, Google Analytics, and others.
- Strong analytical skills to spot patterns in data and recommend strategies.
- Experience leveraging market segmentation in content strategy development.
- Experience defining brand messaging architecture and enforcing governance models.
- Develop multi-channel Content Strategy to inform client content creation efforts that align with their business goals.
- Review data related to content performance and potential to determine content to build, optimize, and launch.
- Perform extensive content audits and keyword research.
- Lead brand voice and tone workshops for clients.
- Develop governance and workflow models.
- Lead ideation sessions for content creation.
- Test and implement innovative methods of measuring content and campaigns.
- Write user stories to inform user experience.
- Develop models and specifications for metadata and taxonomy.
- Work with the Research & Analytics team to design Conversion tests and optimize strategy.
- Develop strategies for the promotion of content.
- Contribute to iPullRank inbound marketing efforts.
Google AnalyticsStrategyContent creationContent managementCommunication SkillsAnalytical SkillsCollaborationSEO
Posted 2024-09-24
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