Apply📍 United States
🧭 Full-Time
💸 110000.0 - 150000.0 USD per year
🔍 Cybersecurity
🏢 Company: HackerOne👥 201-500💰 $49,000,000 Series E about 3 years ago🫂 Last layoff over 1 year agoInternetComputerNetwork Security
- 5+ years of experience in content strategy and marketing within the B2B tech sector, preferably in the cybersecurity industry.
- Proven track record of developing and executing content strategies that drive measurable results.
- Strong understanding of content performance metrics and experience using data to optimize strategies.
- Proficiency in using AI tools to scale content creation and improve efficiency.
- Exceptional writing, editing, and storytelling skills.
- Ability to work cross-functionally and collaborate with diverse teams.
- Strong organizational and project management skills.
- Advanced understanding of the cybersecurity industry, including its audiences and challenges.
- Experience with tools like PathFactory, Google Analytics, and AI platforms for content creation and optimization.
- Familiarity with SEO best practices and how to apply them to content strategy.
- Develop and execute a comprehensive content strategy aligned with business goals, audience needs, and the customer journey.
- Collaborate cross-functionally with marketing, sales, product, and other teams to align content initiatives with company objectives.
- Create content that drives measurable results, using data and analytics to refine and optimize strategies.
- Leverage AI tools to streamline and scale content creation, ensuring efficiency without compromising quality.
- Oversee the development of various content types, including blogs, whitepapers, case studies, eBooks, videos, reports, and more.
- Own and optimize agile-based processes for content management, including intake, ideation, prioritization, production, and quality.
- Lead audience research efforts to ensure content is tailored to the needs and pain points of B2B tech and cybersecurity professionals.
- Establish KPIs for content performance and regularly report on the impact of content initiatives.
- Maintain consistency in brand voice, messaging, and quality across all content channels.
- Stay informed on industry trends and best practices to ensure content strategies remain innovative and competitive.
Project ManagementCybersecurityData AnalysisGoogle AnalyticsCross-functional Team LeadershipContent creationContent managementREST APICommunication SkillsAnalytical SkillsCollaborationSEOAgile methodologiesWritingMarket ResearchEditingStrategic thinkingDigital Marketing
Posted 13 days ago
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