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Director, GTM

Posted 9 days agoViewed

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💎 Seniority level: Director, 8-10 years

💸 Salary: 141500.0 - 175000.0 USD per year

🔍 Industry: Wellness, consumer goods, family-focused industries

🏢 Company: AG1

⏳ Experience: 8-10 years

Requirements:
  • 8-10 years of experience in bringing new CPG innovations to market, ideally in wellness, consumer goods, or family-focused industries.
  • Proven ability to develop and execute category strategies that drive growth and innovation.
  • Strong analytical skills and a track record of using data to guide decisions.
  • Experience working with high-performing, cross-functional teams and senior leaders.
  • Excellent communication and stakeholder management skills.
  • Strategy and operations experience within GTM or customer insights.
  • Strong project management skills with attention to detail.
  • Creative thinking and a passion for driving innovation.
  • Expertise in process improvement and measuring impact.
  • A desire to follow health and wellness conversations on social media.
  • Strong interpersonal and organizational skills.
Responsibilities:
  • Develop and execute the GTM strategy and roadmap for new product categories using customer and market insights.
  • Collaborate with various teams to identify opportunities and align initiatives with category goals.
  • Own product launches and lifecycle management ensuring smooth delivery.
  • Conduct market analysis to assess performance and competitive landscape.
  • Lead cross-functional planning and prioritize impactful initiatives.
  • Partner with creative teams for cohesive messaging and campaigns.
  • Champion customer voice and experience meeting unique needs.
  • Develop business cases for new product investments.
  • Lead target setting for new launches with Finance and Analytics.
  • Streamline processes for enhanced efficiency and scalable execution.
  • Manage tools for cross-functional collaboration and analytics capabilities.
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