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Content Strategist

Posted 15 days agoViewed

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💎 Seniority level: Senior, 3+ years

🔍 Industry: E-commerce

🗣️ Languages: Spanish, English

⏳ Experience: 3+ years

Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field with excellent grades.
  • 3+ years of experience in content strategy, ideally within SaaS or technology sectors.
  • Native Spanish speaker with fluent English language skills; Portuguese is a bonus.
  • Demonstrated success in creating high-engagement content campaigns in LATAM markets.
  • Strong understanding of SEO and content optimization techniques.
  • Experience using CMS, analytics tools, and various social media platforms.
  • In-depth knowledge of LATAM cultural nuances and consumer behaviors.
  • Experience in B2B content creation.
  • Comfortable in front of a camera; bonus for existing video content creators.
  • Motivated to engage large audiences and drive impactful communication.
Responsibilities:
  • Develop and own posting strategy across LATAM markets aiming for a minimum 15% engagement rate.
  • Manage weekly LinkedIn posts, blogs, and customer articles to align with marketing goals.
  • Create and post at least two short-form videos weekly on LinkedIn, optimizing based on performance metrics.
  • Analyze data to refine strategies and ensure content effectiveness.
  • Collaborate with sales and product teams to create sales enablement materials and regional documentation.
  • Build relationships with regional influencers and media to enhance brand visibility.
  • Develop promotional content for LATAM-specific events, webinars, and campaigns.
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