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Senior Field Marketing Manager

Posted 2024-11-07

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💎 Seniority level: Senior, 3+ years of experience developing and executing B2B SaaS field marketing strategies and 5+ years experience preferred

💸 Salary: 126560 - 158200 USD per year

🔍 Industry: Financial technology

⏳ Experience: 3+ years of experience developing and executing B2B SaaS field marketing strategies and 5+ years experience preferred

🪄 Skills: Coaching

Requirements:
  • Proven track record with 3+ years of experience in B2B SaaS field marketing.
  • Preferred 5+ years of experience.
  • Strong business acumen with demonstrated success in implementing marketing programs and measuring ROI.
  • Ability to lead multiple initiatives and meet tight deadlines.
  • Familiarity with CRM systems, sales execution platforms, and marketing automation tools.
  • Experience building strong relationships with AEs, SDRs, and Sales Leadership.
  • Willingness to travel for events and marketing activities.
Responsibilities:
  • Develop and execute field marketing strategies aligned with marketing and sales goals to drive pipeline generation.
  • Collaborate with channel partners to co-market events for increased awareness.
  • Analyze success of marketing activities using data and KPIs.
  • Manage field marketing budgets for resource efficiency and ROI maximization.
  • Deploy tailored marketing campaigns to support specific segment needs.
  • Train and coach SDRs on effective lead engagement strategies.
  • Advocate for the supported sales segment within the marketing department.
  • Maintain brand consistency across all marketing initiatives.
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