Senior Field Marketing Manager, Enterprise, Central Region

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Requirements:

• 8+ years of proven experience in B2B marketing, particularly in enterprise software, SaaS, or security.
• Comfortable with reporting marketing impact across the organization.
• Analytical mindset with exceptional organizational skills and attention to detail.
• Ability to function effectively in a fast-paced environment with tight deadlines.
• Experience in high-growth firms in SaaS or security, with knowledge of internet mechanisms.
• Proven success in driving sales pipeline through regional field marketing with ABM strategy.
• Understanding of customer journey with effective marketing approaches for each stage.
• Hands-on experience with Salesforce, Marketo, and Tableau or similar tools.
• Strong problem-solving skills with creative thinking.
• Team player with the ability to manage multiple projects simultaneously.
• Excellent writing and presentation skills.
• Willingness to travel when necessary (30-40%).

Responsibilities:

• Build the marketing plan for the region with integrated field events, ABM programs, and partner marketing activities.
• Identify opportunities for various hosted event formats including CxO events, webinars, and customer-led panels.
• Collaborate with cross-functional teams to support high-impact marketing campaigns.
• Ensure accounts receive adequate marketing resources for effective outreach.
• Evaluate external vendor opportunities for market reach and audience fit.
• Track budget spending and prepare reports on marketing performance and ROI.
• Manage the lead lifecycle to improve funnel velocity and revenue.
• Communicate results and manage issues with regional stakeholders.