Senior Field Marketing Manager

View full description

Requirements:

• 4-7 years of marketing experience.
• Minimum 3 years of B2B field marketing experience in the professional services industry.
• Proficient in marketing automation tools such as HubSpot.
• Experience with Salesforce reporting and campaign tools.
• Strong ability to lead and evolve marketing programs based on performance data.
• Excellent communication and organizational skills with a detail-oriented approach.
• Ability to manage multiple initiatives and campaigns across channels.
• Professional working fluency in Spanish is a bonus.

Responsibilities:

• Identify key initiatives and organize events and conference participation focusing on lead generation.
• Collaborate with partners to create go-to-market approaches and execute events.
• Run multi-channel campaigns that support event and account-based marketing efforts.
• Collaborate with sales teams to align event goals, qualify leads, and optimize the lead funnel.
• Define goals, monitor performance, and recommend actions based on event analysis.
• Provide detailed reporting on campaign performance and ROI.
• Manage event budgets ensuring cost-effectiveness.
• Research market trends to inform strategy.