Apply

Senior Field Marketing Manager

Posted 2024-11-07

View full description

πŸ’Ž Seniority level: Senior, 3+ years of experience developing and executing B2B SaaS field marketing strategies and 5+ years experience preferred

πŸ’Έ Salary: 112000 - 140000 USD per year

πŸ” Industry: B2B SaaS

⏳ Experience: 3+ years of experience developing and executing B2B SaaS field marketing strategies and 5+ years experience preferred

Requirements:
  • Proven track record with 3+ years of experience in B2B SaaS field marketing strategies.
  • 5+ years of experience preferred.
  • Strong business acumen and success in segment marketing.
  • Ability to lead multiple initiatives under tight deadlines.
  • Familiarity with CRM systems, sales execution platforms, and marketing automation tools.
  • Experience in building rapport with AEs, SDRs, and Sales Leadership.
  • Willingness to travel for events.
Responsibilities:
  • Develop and execute field marketing strategies that drive pipeline generation.
  • Collaborate with channel partners on co-marketing efforts.
  • Analyze and report field marketing activity success using data and KPIs.
  • Manage budgets and ensure efficient resource use.
  • Deploy marketing campaigns tailored to the segment's needs.
  • Train and coach SDRs on content and campaigns.
  • Advocate for the sales segment supported and educate marketing on priorities.
  • Ensure brand consistency across all marketing initiatives.
Apply

Related Jobs

Apply

πŸ“ Amsterdam

🧭 Full-Time

πŸ” Technology

🏒 Company: Syndio

  • 7+ years of experience in field marketing in the B2B technology sector.
  • Proven track record of planning and executing field marketing programs.
  • Strong project management and logistical skills.
  • Excellent written and verbal communication skills in English.
  • Experience managing multiple projects in a fast-paced environment.
  • Ability to work independently and as part of a team.
  • Creative thinking and passion for engaging experiences.
  • Understanding of marketing automation tools and CRM systems, such as Salesforce.

  • Plan and execute regional field marketing programs including webinars, events, and conferences.
  • Support local trade shows by collaborating with the global events team.
  • Develop and execute pre- and post-event nurture campaigns.
  • Localize marketing content and swag for local audiences.
  • Partner with cross-functional teams for program alignment.
  • Manage budget and track ROI for marketing initiatives.

Project ManagementSalesforceStrategyCommunication SkillsAttention to detail

Posted 2024-11-22
Apply
Apply

πŸ” Life sciences

NOT STATED

  • Plan, project-manage, execute, and optimize demand-generation activities.
  • Manage events and campaigns to enhance localized brand awareness.
  • Support regional pipeline goals related to Quality solutions.
  • Collaborate with marketers, sales, strategy, product marketing, and customer success teams.
Posted 2024-11-07
Apply
Apply

🧭 Full-Time

πŸ’Έ 126560 - 158200 USD per year

πŸ” Financial technology

  • Proven track record with 3+ years of experience in B2B SaaS field marketing.
  • Preferred 5+ years of experience.
  • Strong business acumen with demonstrated success in implementing marketing programs and measuring ROI.
  • Ability to lead multiple initiatives and meet tight deadlines.
  • Familiarity with CRM systems, sales execution platforms, and marketing automation tools.
  • Experience building strong relationships with AEs, SDRs, and Sales Leadership.
  • Willingness to travel for events and marketing activities.

  • Develop and execute field marketing strategies aligned with marketing and sales goals to drive pipeline generation.
  • Collaborate with channel partners to co-market events for increased awareness.
  • Analyze success of marketing activities using data and KPIs.
  • Manage field marketing budgets for resource efficiency and ROI maximization.
  • Deploy tailored marketing campaigns to support specific segment needs.
  • Train and coach SDRs on effective lead engagement strategies.
  • Advocate for the supported sales segment within the marketing department.
  • Maintain brand consistency across all marketing initiatives.

Coaching

Posted 2024-11-07
Apply
Apply

πŸ“ Canada

🧭 Full-Time

πŸ’Έ 95000 - 125000 CAD per year

πŸ” B2B professional services

🏒 Company: Orium

  • 4-7 years of marketing experience.
  • Minimum 3 years of B2B field marketing experience in the professional services industry.
  • Proficient in marketing automation tools such as HubSpot.
  • Experience with Salesforce reporting and campaign tools.
  • Strong ability to lead and evolve marketing programs based on performance data.
  • Excellent communication and organizational skills with a detail-oriented approach.
  • Ability to manage multiple initiatives and campaigns across channels.
  • Professional working fluency in Spanish is a bonus.

  • Identify key initiatives and organize events and conference participation focusing on lead generation.
  • Collaborate with partners to create go-to-market approaches and execute events.
  • Run multi-channel campaigns that support event and account-based marketing efforts.
  • Collaborate with sales teams to align event goals, qualify leads, and optimize the lead funnel.
  • Define goals, monitor performance, and recommend actions based on event analysis.
  • Provide detailed reporting on campaign performance and ROI.
  • Manage event budgets ensuring cost-effectiveness.
  • Research market trends to inform strategy.

Project ManagementBusiness DevelopmentSalesforceStrategyBusiness developmentCollaboration

Posted 2024-10-21
Apply
Apply

πŸ“ Austin, Chicago, Dallas, Houston

🧭 Full-Time

πŸ’Έ 139000 - 183000 USD per year

πŸ” Internet technology, SaaS, Security

🏒 Company: Cloudflare

  • 8+ years of proven experience in B2B marketing, particularly in enterprise software, SaaS, or security.
  • Comfortable with reporting marketing impact across the organization.
  • Analytical mindset with exceptional organizational skills and attention to detail.
  • Ability to function effectively in a fast-paced environment with tight deadlines.
  • Experience in high-growth firms in SaaS or security, with knowledge of internet mechanisms.
  • Proven success in driving sales pipeline through regional field marketing with ABM strategy.
  • Understanding of customer journey with effective marketing approaches for each stage.
  • Hands-on experience with Salesforce, Marketo, and Tableau or similar tools.
  • Strong problem-solving skills with creative thinking.
  • Team player with the ability to manage multiple projects simultaneously.
  • Excellent writing and presentation skills.
  • Willingness to travel when necessary (30-40%).

  • Build the marketing plan for the region with integrated field events, ABM programs, and partner marketing activities.
  • Identify opportunities for various hosted event formats including CxO events, webinars, and customer-led panels.
  • Collaborate with cross-functional teams to support high-impact marketing campaigns.
  • Ensure accounts receive adequate marketing resources for effective outreach.
  • Evaluate external vendor opportunities for market reach and audience fit.
  • Track budget spending and prepare reports on marketing performance and ROI.
  • Manage the lead lifecycle to improve funnel velocity and revenue.
  • Communicate results and manage issues with regional stakeholders.

LeadershipProject ManagementData AnalysisSalesforceProject CoordinationCross-functional Team LeadershipTableauStrategyData analysisCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-16
Apply

Related Articles

Remote Job Certifications and Courses to Boost Your Career

August 22, 2024

Insights into the evolving landscape of remote work in 2024 reveal the importance of certifications and continuous learning. This article breaks down emerging trends, sought-after certifications, and provides practical solutions for enhancing your employability and expertise. What skills will be essential for remote job seekers, and how can you navigate this dynamic market to secure your dream role?

How to Balance Work and Life While Working Remotely

August 19, 2024

Explore the challenges and strategies of maintaining work-life balance while working remotely. Learn about unique aspects of remote work, associated challenges, historical context, and effective strategies to separate work and personal life.

Weekly Digest: Remote Jobs News and Trends (August 11 - August 18, 2024)

August 18, 2024

Google is gearing up to expand its remote job listings, promising more opportunities across various departments and regions. Find out how this move can benefit job seekers and impact the market.

How to Onboard Remote Employees Successfully

August 16, 2024

Learn about the importance of pre-onboarding preparation for remote employees, including checklist creation, documentation, tools and equipment setup, communication plans, and feedback strategies. Discover how proactive pre-onboarding can enhance job performance, increase retention rates, and foster a sense of belonging from day one.

Remote Work Statistics and Insights for 2024

August 13, 2024

The article explores the current statistics for remote work in 2024, covering the percentage of the global workforce working remotely, growth trends, popular industries and job roles, geographic distribution of remote workers, demographic trends, work models comparison, job satisfaction, and productivity insights.