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CRM Marketing Manager

Posted 2024-10-20

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💎 Seniority level: Manager, 4+ years

💸 Salary: 120000 - 155000 USD per year

🔍 Industry: Telehealth / Healthcare

🏢 Company: K Health

🗣️ Languages: English

⏳ Experience: 4+ years

Requirements:
  • 4+ years of experience in CRM / lifecycle marketing in fast-paced environments.
  • Experience executing in Braze preferred.
  • Demonstrated ability to hit business growth goals through strategic cohorting.
  • Strong ability to tell a story using data insights and performance results.
  • Excellent problem-solving skills with a track record of data-driven approaches.
  • Strong communication skills and experience working cross-functionally.
  • Desire to stay abreast of current CRM and marketing trends.
  • Highly motivated, detail-oriented, and a team player.
Responsibilities:
  • Own strategy and execution on CRM automations and campaigns.
  • Define and execute on audience segmentation strategies to enhance patient experience.
  • Partner closely with Data team to measure effectiveness and find opportunities for improvement.
  • Create benchmarks and analyze campaign results to determine the testing roadmap.
  • Work closely with Product and Engineering teams to ensure effective patient communication.
  • Communicate key marketing initiatives and results to the broader team and external partners.
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