CRM Marketing Manager (Subscriptions)

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Requirements:

• 3+ years of experience in CRM, with a focus on subscription-based businesses.
• Experience with subscription billing systems and customer databases.
• Experience with CRM analytics, predictive modelling, and segmentation techniques.
• In-depth knowledge of CRM technologies.
• Strong project management and strategic thinking skills.
• Excellent spoken and written English skills.
• Excellent communication and stakeholder management skills.
• Ability to use industry tools like Iterable, Braze, GSuite, and Jira.
• Passion for problem-solving and finding solutions to difficult situations.

Responsibilities:

• Responsible for the planning and execution of CRM strategies for subscription products, aligning to the overall business objectives and growth targets.
• Provide strategic guidance to senior CRM team members on best practices and emerging trends.
• Manage a team of 1-2, fostering a collaborative and innovative work environment.
• Utilise advanced data analytics to refine member segments and personalise communication strategies.
• Implement advanced targeting techniques to optimise campaign effectiveness and increase customer lifetime value.
• Implement predictive modelling and analytics to anticipate customer behaviour and proactively address potential churn.
• Collaborate closely with marketing, sales, and product teams to align CRM initiatives with overall business goals.
• Drive cross-functional initiatives to enhance the overall customer experience and optimise subscription revenue.
• Develop and oversee customer advocacy and loyalty programs to promote member retention.