CRM Marketing Manager (Subscriptions)

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Requirements:

• 3+ years of experience in CRM, specifically in subscription-based businesses.
• Experience with subscription billing systems and customer databases.
• Knowledge of CRM analytics, predictive modeling, and segmentation techniques.
• In-depth knowledge of CRM technologies.
• Strong project management and strategic thinking skills.
• Excellent spoken and written English skills.
• Excellent communication and stakeholder management skills.
• Ability to use industry tools like Iterable, Braze, GSuite, and Jira.
• Passion for problem-solving.

Responsibilities:

• Responsible for the planning and execution of CRM strategies for subscription products, aligning with overall business objectives.
• Provide strategic guidance to senior CRM team members on best practices and emerging trends.
• Manage and mentor a team of 1-2 members, fostering collaboration and expertise.
• Utilize advanced data analytics to refine member segments and personalize communication strategies.
• Implement predictive modeling to anticipate customer behavior and reduce churn.
• Collaborate with marketing, sales, and product teams to align CRM initiatives with business goals.
• Drive initiatives to enhance customer experience and optimize subscription revenue.
• Develop customer advocacy and loyalty programs.