CRM Marketing Manager (Subscriptions)

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Requirements:

• 3+ years of experience in CRM, focusing on subscription-based businesses.
• Experience with subscription billing systems and customer databases.
• Experience in CRM analytics, predictive modeling, and segmentation techniques.
• In-depth knowledge of CRM technologies.
• Strong project management and strategic thinking skills.
• Excellent spoken and written English skills.
• Strong communication and stakeholder management skills.
• Ability to use industry tools like Iterable, Braze, GSuite, and Jira.
• Passion for problem-solving and finding solutions.

Responsibilities:

• Responsible for planning and execution of CRM strategies for subscription products aligned with business objectives.
• Provide strategic guidance on CRM best practices and emerging trends.
• Manage a team of 1-2 members, fostering a collaborative environment.
• Utilize data analytics to refine member segments and personalize communications.
• Implement targeting techniques to improve campaign effectiveness and customer lifetime value.
• Use predictive modeling to anticipate customer behavior and reduce churn.
• Collaborate with marketing, sales, and product teams to ensure alignment of CRM initiatives.
• Drive initiatives to enhance customer experience and optimize subscription revenue.
• Develop and oversee loyalty programs to promote member retention.